№ 04Journal entry

Filed · 01 Oct 2026

Introducing referrals: give 50%, get a free month

Every paying Dividendly customer now has a personal referral link and code. The director you refer gets 50% off their first month, and once that month is paid, a month of your plan is credited to you. Up to 12 free months.

  • · referrals
  • · pricing
  • · directors
  • · accountants

Dividendly now has a referral programme.
If you're a paying customer, you have a personal link and code to share with another director. They get 50% off their first month. Once that first month is paid, a month of your own plan is credited to your account — automatically, with nothing to claim.

This post covers:

  • how a referral works, step by step
  • who can refer, and who can be referred
  • when the credit lands and what it's worth
  • what changes if you're an accountant

How it works

  1. Share. Sign in, open Referrals in the app, and copy your link or code. Send it to another director — or anyone running a UK limited company that pays dividends.
  2. They subscribe. Your link opens sign-up with a banner confirming the discount, and the discount is applied automatically at checkout. If they'd rather sign up on their own, they can type your code under "Add promotion code" at checkout instead. Both routes count.
  3. You get credited. When their first payment succeeds, one month of your current plan is credited to your account and taken off your next invoice.

Every plan starts with a 7-day free trial — then the referral discount applies to their first paid month.

The rules, in brief

  • Who can refer: paying customers on Starter, Growth or Accountant, including during the trial. Enterprise accounts are billed by hand and don't take part.
  • Who can be referred: new customers only. Someone who already pays for Dividendly can't redeem a code, and you can't refer yourself.
  • When the credit lands: on the referred customer's first successful payment, after their trial. Signing up alone doesn't earn anything.
  • What the credit is: one month of your current plan, as account credit against your next invoice. Annual subscribers earn the monthly-equivalent price of their plan. It isn't cash and can't be transferred.
  • The limit: 12 free months per account. Refer twelve directors and Dividendly is free for a year.
  • One discount at a time: the referral discount can't be combined with other promotion codes.

The full wording is in the terms, under "Referral programme".

Where to find your code

Your code is created the first time you open Referrals in the app — your first name plus a short suffix, such as JANE-K4T7. The share link looks like app.dividendly.co.uk/sign-in?ref=JANE-K4T7.

The same page keeps the record: who signed up with your link, who has converted to a paid plan, and the credits you've earned so far.

For accountants

If you're on the Accountant plan, the programme works the same way. Refer a client or another practice, and each one that becomes a paying customer earns a month of your own subscription. It's account credit rather than commission.

Everything above is also set out on the referrals page, with answers to the common questions.

To start, sign in and open Referrals — your code is waiting there.